Thank you for sharing such an insightful article on territory design! I found the concept fascinating, as it was new to me. I can definitely relate to your observations about the marketing team often being overly optimistic. In my previous work developing campaigns and landing pages alongside marketing, I experienced firsthand how that optimism could lead to unmet targets and frustration. It’s a great reminder of the importance of grounding our strategies in data.
Absolutely, and thank you for the feedback. I like optimism, but I am an advocate of there being a balance. Some pessimism is not always a bad thing, as it can catapult into action.
Thank you for sharing such an insightful article on territory design! I found the concept fascinating, as it was new to me. I can definitely relate to your observations about the marketing team often being overly optimistic. In my previous work developing campaigns and landing pages alongside marketing, I experienced firsthand how that optimism could lead to unmet targets and frustration. It’s a great reminder of the importance of grounding our strategies in data.
Absolutely, and thank you for the feedback. I like optimism, but I am an advocate of there being a balance. Some pessimism is not always a bad thing, as it can catapult into action.